In a previous post, NAHB analyzed where builders and remodelers purchased products, regardless of who ultimately purchases them (themselves or subcontractors).  In this post, the question shifts to who is most often responsible for  the choice of particular products. When averaging over all 24 building product categories, 60% of builders report they had the most influence on product selection compared to 49% of remodelers.  Still, these shares are ranked the highest within their respective sector.  Both builders and remodelers reported similar shares of influence for subcontractors, dealers & suppliers, and architects.  However, when it comes to the greatest influencer being the customer, this is more prevalent among remodelers (26%) than among builders (16%).  When analyzing the top seven products most often chosen by the customer, there is a considerable gap between remodelers and builders.  Most of these products (cabinets, lighting, carpeting, ceramic tile, countertops, other flooring) typically are chosen for decorative qualities which are rated quite important among customers. Please click here to be redirected to the full report. Discover more from Eye On Housing Subscribe to get the latest posts sent to your email.